KevinS
Online research in Latin America
An online project in Peru demonstrates the value of local understanding and adaptation to get the most from international market research
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KevinS
Feb 20, 20194 min read
Writing a Good Market Research Brief
A clear market research brief is the foundation for a successful project. Research companies use the brief to understand what is needed...
6,003 views
KevinS
Feb 6, 20193 min read
Market Research Challenges and Opportunities within Latin America (LATAM)
LATAM is a highly dynamic region that presents both challenges and opportunities for businesses and market research. In this article we...
624 views
KevinS
Feb 1, 20193 min read
Desk Research - a Vital Part of an Effective Market Research Strategy
In this article, we take a look at desk research (a.k.a. secondary research) and why it can be a valuable part of an effective market...
5,820 views
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