KevinS
Online research in Latin America
An online project in Peru demonstrates the value of local understanding and adaptation to get the most from international market research
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KevinS
Mar 22, 20193 min read
Market Sizing Approaches and Benefits
In this article we look at market sizing and how this understanding benefits organisations. As organisations grow, it increasingly...
843 views
KevinS
Feb 20, 20194 min read
Writing a Good Market Research Brief
A clear market research brief is the foundation for a successful project. Research companies use the brief to understand what is needed...
6,003 views
KevinS
Feb 14, 20194 min read
Five Steps for Effective Market Research
Email and the internet have enabled us to reach people far easier than ever before and is helping make market research more accessible in...
1,591 views
KevinS
Feb 6, 20193 min read
Market Research Challenges and Opportunities within Latin America (LATAM)
LATAM is a highly dynamic region that presents both challenges and opportunities for businesses and market research. In this article we...
624 views
KevinS
Feb 1, 20193 min read
Desk Research - a Vital Part of an Effective Market Research Strategy
In this article, we take a look at desk research (a.k.a. secondary research) and why it can be a valuable part of an effective market...
5,820 views
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